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It is implicit in the title of our show that "Fishing University" is an educational fishing show. Our goal is to help newcomers to the sport learn success-oriented methods of fishing and to teach experienced anglers new skills, or refinements of skills they already have.
- This is an instructional program, not a destination program.
- Each thirty-minute program will be viewed as an intensive course in one important aspect of fishing. Likewise, by watching all of the programs, viewers will feel as though they have taken a full course load and will approach fishing with a new level of confidence and skill.

The relaxed yet authoritative style of our show presents ideas in a believable and watchable manner.
Each thirty-minute program can be thought of as a course in an important aspect of fishing. For example, a show on fishing spinnerbaits for bass concentrates on:
- the lure itself, its design and component parts, what it is capable of doing to catch fish;
- where to fish the lure, what structure to look for;
- when to fish them, water temp, water clarity, optimum time of year;
- how to fish them, proven methods of using this lure.

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